Communication Toolkit
Help us spread the word
MBC Action Australia Metastatic Breast Cancer Information and Support Hub (MBC Hub)
This toolkit gives you everything you need to share the MBC Hub with your networks — ready-to-use social media posts, newsletter content, a poster, web banners and support information.
The more people who know about the MBC Hub, the more people it can help.
The Hub is a one stop shop for trusted information, resources, and support for anyone living with MBC. No matter if you are newly diagnosed or have been living with MBC for many years, you'll find helpful information on the Hub.
Lived experience is at the heart of the Hub. It was built from the ground up with the people who need it most, through co-design with the MBC community. Information and resources are trusted, credible, and genuinely useful.
Why the Hub matters
The Hub truly reflects what people need — whether they're living with MBC, a loved one, carer, or health professional supporting someone who is. Ayeisha, from MBC Action Australia, shares her story and her hopes for how the Hub will support people like her and her mum, Karen.
Karen Milligan, Ayeisha's mum
I can remember just after Mum was diagnosed, I spent hours deep into the night trawling the internet for information on anything from what this diagnosis meant, to what foods I could make for her while she underwent chemo. My own hope is that the Hub is a place where people can come and find the right information, at the right time, when they need it most.
When Mum was diagnosed, she was terrified, and yet she still showed a strength beyond what I can describe. By working on this Hub, I have witnessed once more what can be achieved through the collective strength and sheer force of those living with MBC, their families and those who have dedicated their professional lives to it — creating a place for those who may walk this path next.
Newsletter content
You can use the following text in your next newsletter or an email update.
A new space built by and for the metastatic breast cancer community
MBC Action Australia has launched the MBC Hub – a free, dedicated online space for anyone affected by metastatic breast cancer (MBC).
Whether you're living with MBC, caring for someone you love, or a health professional supporting people through diagnosis and treatment, the Hub is for you.
You'll find helpful information and resources on diagnosis, treatment, living well, support for loved ones, and end of life planning.
Lived experience is at the heart of the Hub. It was co-designed and tested with the MBC community, so every piece of information has been thoughtfully selected to be practical, relevant, and grounded in real life.
Visit the Hub and share it with anyone in your community who may benefit: mbchub.au
To learn more about MBC Action Australia, visit: mbcaction.org.au
When I was diagnosed stage 4 de novo 12 years ago, I felt so alone and lost. I was originally promised the world when they thought my cancer was early stage and when I needed help the most there was none. No one should ever experience that and I believe every bit of information, links to services and sometimes just a glimmer of hope can make the early days so much easier.
Poster
Download and print this poster to display in your office, workplace, or local community centre.
Web banners
These banners link to the Hub and can be displayed on your website.
Support information
The organisations below provide support to anyone living with MBC, or their families and carers. Please feel free to share these numbers.
More information
To learn more about MBC and the work MBC Action Australia is doing, visit mbcaction.org.au
To contact MBCAA about partnerships, support, or to submit information and resources to the Hub, email info@mbcaction.org.au
Knowledge is power. I want to make sure that anyone else going through this in the future will be better supported than I have been to date.
Thank you for helping us spread the word.
Shareable resources
Here you'll find resources you can share across your channels, including social media and newsletters. Copy the text with one tap and download the matching image.
Social media post 1
The MBC Hub is here – a dedicated space for anyone affected by metastatic breast cancer (MBC).
Whether you are living with MBC, caring for someone you love, or a health professional, the Hub is for you.
The Hub was co-designed with the MBC community, and information and resources have been thoughtfully selected to make sure they are relevant and helpful.
You'll find information on diagnosis, treatment, living well, support for loved ones, and end of life planning.
Whether you are newly diagnosed or have been living with MBC for a long time, there is something on the Hub to help you and those you love.
Visit the MBC Hub at mbchub.au
#MBCActionAustralia #MetastaticBreastCancer #MBC #MBCHub
Social media post 2
Around 21,000 people are living with metastatic breast cancer (MBC) in Australia.
That's why the MBC Hub was created. The Hub brings together reliable information, practical support, and trusted resources for anyone affected by MBC.
Whether you're living with MBC, you love someone who is, or you are treating people who do, you'll find helpful information on the Hub.
Visit the MBC Hub at mbchub.au
#MBCActionAustralia #MetastaticBreastCancer #MBC #MBCHub